I’m a proud Jersey girl — yes, the kind who grew up on Springsteen and still considers the E Street Band the greatest live show on earth. So when it came time to name my senior living advocacy and placement business, the answer was obvious: Better Days, after one of Bruce’s most hopeful songs. Because that’s exactly what I’m here to help your family find.
California has been home since my late twenties, and I’ve spent the better part of my career in and around the Bay Area — Marin, Alameda, and Contra Costa County — working alongside families navigating one of life’s most meaningful transitions.
My path into senior living wasn’t a straight line, but every step of it shaped who I am as an advocate. I began my career with New York Life, where I started having real conversations with people about long-term care planning — what it means financially, emotionally, and for the families we love. After adopting my daughter and stepping into the wonderful chaos of motherhood, I moved into a consulting role, partnering with financial advisors at firms like Ameriprise, Edward Jones, UBS, and Merrill Lynch. I helped them understand the financial risks their clients faced in their senior years, taught CE courses to advisors pursuing long-term care certification, and was a featured speaker at client events where I could do what I love most: tell stories. Stories about real families, real decisions, and how planning ahead is one of the most profound acts of love you can offer the people you care about.
In 2015, I transitioned to working within senior living communities offering independent living, assisted living, and memory care, as a marketing and sales director. Sitting with families during those conversations changed and inspired me. I saw how much courage it takes to begin thinking about a transition from a home filled with decades of memories. I watched families arrive carrying grief and uncertainty, and I worked to lift some of that weight — to be the calm and confidence in what can feel like an overwhelming storm.
My dilemma: I was only representing one community. And not every family that sat across from me belonged there. As I would send them back out to figure it out on their own. I found it enormously frustrating. In the short time we’d spent together, a relationship had formed, and I didn’t want it to end there. I wanted to keep going until a solution was found.
That’s where Better Days for Seniors was born.
Now I’m blessed to be able to continue that relationship — until together, we find your next home. Whether you’re exploring an independent living community as an exciting next chapter, or navigating the more urgent terrain of assisted living or memory care, I bring deep marketplace knowledge, genuine relationships with communities throughout the Bay Area, and an unwavering commitment to finding the right fit.
This work isn’t transactional. It’s a calling that runs deeper than my professional experience alone. My daughter, whom I adopted in 2001 and who was later diagnosed with a disability, lives with me still. Our journey together has given me an intimate understanding of what it truly means to be a caregiver: the love, the logistics, the emotional weight, and the fierce advocacy it requires. It informs everything I do for the families I serve.
When I’m not advocating for families, you’ll find me, with my dearest friends and extended family, on the pickleball court. If for some reason I cannot be playing pickleball, you’ll find me deep in a biography or historical novel, at a WNBA game cheering on the Valkyries, or raising a puppy for Canine Companions — hoping the dog I train will one day change someone’s life as a service animal. I live in the East Bay with my daughter, and I find gratitude every day.