I'm a Jersey girl. I grew up on Bruce Springsteen music, and still believe the E Street Band is the
greatest live band on the planet. So, when it came time to name my business, Better Days felt
right. It's one of my favorite Springsteen songs, an uplifting anthem about hope and brighter
days ahead. And that's exactly what I want for every family I work with: better days ahead.
How I got here
I've lived in California since my late twenties, and I've spent most of my career supporting
clients through challenging and important transitions. I began in long-term care planning with
New York Life and later with John Hancock, worked alongside financial advisors at firms like
Ameriprise, Edward Jones, UBS, and Merrill Lynch. I helped advisors and their clients prepare
for the possibility of needing long-term care, taught continuing education courses, and spoke at
client events. I loved that work.
In 2015, I moved into senior living, working as a sales and marketing director inside
independent living, assisted living, and memory care communities. That's where I found my
true calling. I worked with dedicated industry professionals, and I met many wonderful families.
I witnessed how overwhelming the process can be for people making major life changing
decisions about someone they deeply cared about while attempting to juggle everything else in
their lives. I wanted to make it easier.
There was one drawback, though: I worked for a single community, and sometimes it wasn't
the right fit for a particular family. It troubled me sending people back out to navigate the
marketplace on their own. I kept thinking, there's got to be a better way. I wanted to do more
for the families I cared about.
That's how Better Days for Seniors began.
Working for you
Today, I work for the family, for you. I look at the bigger picture, help you understand your
options, and guide you toward the place that truly feels right.
Why it's personal
I adopted my daughter, Isabel, in 2001. Although fiercely independent, they happen to have a
disability. I understand that caregiving is more than finding a place to live. It's about love,
logistics, and difficult decisions. Often, it's about being the person who keeps advocating when
things get complicated.
That's what I'm here to do: be your advocate, be your guide, and take a little weight off your
shoulders.
I truly believe there are better days ahead, and I'd love to help you find them.
